GTM Services for SaaS Companies
Cloud marketplace acceleration, fractional GTM leadership, and strategic advisory for SaaS companies navigating the agentic era.
Cloud Marketplace GTM
Get listed, transact, and co-sell on AWS, Azure, and GCP.
Navigate the complexities of cloud marketplace listings, co-sell programs, and partner ecosystems. With decades of experience in platform partnerships and marketplace GTM—including leading teams to Microsoft and Google Partner of the Year—we help SaaS companies unlock new revenue channels through strategic cloud marketplace acceleration.
Ideal for:
Series A-C SaaS companies looking to accelerate revenue through cloud marketplace channels and co-sell motions.
- Marketplace listing strategy and execution (AWS, Azure, GCP)
- Co-sell program qualification and enablement
- Private offer structuring and negotiation
- Partner ecosystem development and ISV programs
- Deal registration and pipeline coordination
- Marketplace operations and performance optimization
Fractional GTM Leadership
Part-time strategic leadership, full-time impact.
Not every company needs—or can afford—a full-time CRO or VP of Partnerships. Get senior GTM leadership on a fractional basis: strategic sales leadership, partnerships strategy, revenue operations, and go-to-market execution from someone who's built and scaled GTM functions at Microsoft, Citrix, Confluent, and Astronomer.
Ideal for:
Seed to Series B SaaS companies needing senior GTM expertise without full-time executive overhead.
- Fractional CRO / VP Sales / VP Partnerships
- Go-to-market strategy development and execution
- Sales process design and optimization
- Partnership and channel strategy
- Revenue operations and metrics frameworks
- Team hiring, coaching, and enablement
Agentic SaaS Advisory
Navigate the shift from seat-based to outcome-based models.
The SaaS industry is undergoing its biggest transformation since the shift to cloud. Agentic AI is changing how software creates and captures value—from per-seat licensing to outcome-based pricing. We help SaaS companies understand this shift, adapt their business models, and position for the agentic era.
Ideal for:
SaaS companies building or integrating agentic AI capabilities and rethinking their business models.
- Agentic business model assessment
- Pricing strategy for outcome-based models
- Product roadmap adaptation for AI-native features
- Competitive positioning in the agentic landscape
- Go-to-market strategy for AI-enhanced offerings
- Board and investor narrative development
Engagement Models
Flexible options designed around your needs and budget
Focused engagement to define your cloud marketplace or GTM strategy with clear deliverables and actionable roadmap.
- Marketplace readiness assessment
- Competitive positioning analysis
- GTM strategy and roadmap
- Pricing and packaging review
- Cloud provider program evaluation
End-to-end marketplace launch: from listing creation to co-sell program qualification and first deals.
- Everything in GTM Strategy Sprint
- Marketplace listing creation (AWS, Azure, or GCP)
- Co-sell program qualification
- Private offer setup and training
- Cloud provider relationship building
- First deal support
Ongoing fractional GTM leadership—part-time CRO, VP Sales, or VP Partnerships embedded in your team.
- Weekly strategic leadership sessions
- Sales and partnership strategy execution
- Team hiring and coaching
- Revenue operations guidance
- Board and investor support
- On-demand advisory access
Not Sure Where to Start?
Schedule a consultation and we'll help you determine the right approach for your business.